Enterprise Architecture Patterns for Multichannel Management

نویسندگان

  • Marc M. Lankhorst
  • Paul Oude Luttighuis
چکیده

This paper describes a catalogue of patterns for multichannel management: functional structures for designing organizational and technical solutions that help organizations to manage and align the various information channels they use in communicating with their customers. The paper outlines the general structure of the catalogue, describes a small number of these patterns in more detail and shows how they are applied in an e-government context.

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تاریخ انتشار 2009